Tuesday, June 19, 2012

VCA TIMELESS BEAUTY

Brand exhibitions are popping up all over Shanghai. Back in March, I visited the Bvlgari exhibition.  And when I was in Shanghai earlier this month, I went to the Van Cleef & Arpels "Timeless Beauty" exhibition, VCA's largest brand exhibition in China.

The retrospective features around 370 pieces of jewelry, watches and accessories created over the past 100 years. It's located at Shanghai's Museum of Contemporary Art in People's Park, which is worth a visit too.

MoCA Shanghai

People's Park

When I walked into the exhibit, I was immediately drawn to the whimsical displays.


 
While the environment certainly was impressive, the jewelry was the main attraction and collection certainly did not disappoint. The room was filled with so many impressive pieces.



A tribute to Elizabeth Taylor


Showing off the VCA "mystery setting"

The famous ballerinas

A beautiful monogrammed seed pearl purse

And, last but not least, the exhibit ended with a royal tiara

In addition to the jewelry, there were interactive videos featuring virtual tours of Van Cleef's jewelry workshop in Paris.

The exhibit will be in Shanghai until July 7th. From there, it will travel to Paris. For more information, check out this link.

Van Cleef & Arpels Timeless Beauty Exhibit
May 20, 2012 - July 7, 2012
MoCA Shanghai
People's Park, 231 Nanjing West Road
+86 21 63279900

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